Casestudy created brand identity and environmental graphics designs for The Strand also revolves around that concept. The strands of each alphabet arrangement appear random from different angles then start forming into the word THE STRAND to symbolize the concept of Return to the Object.

Perfectly balancing form and function with contemporary luxury, The Strand represents the essence of vibrant inner city living. Within the unique urban fabric of Thonglor, with its history and culture of innovation, The Strand is interwoven seamlessly by way of its pioneering combination of function and design.

The Difference is in the Essentials.