We have been proud to have our work recognized for excellence in virtually every major branding, design, corporate and brand identity. And we are equally proud of the marketplace results our design has created for many of the world’s leading companies.

Logotypes – A word or an abbreviation set in a typeface chosen to convey something of the nature, stature or character of the organization. where are the verbal becomes visual; where elements that are usually designed to speed the eye across the page invite it to linger; where the choice of font is never less than meaningful; where spaces and spacing are significant; where the composition of words and characters carry weight; where letterforms and even fragments of letterforms can evoke attributes, atmospheres, emotions, events, places, personalities and periods in history.

However, the symbol logo and the logotype are different creatures. Language is no barrier to a symbol, generally; to a logotype, it can be. On the other hand, a logotype needs no accompaniment to do its job of identifying its owner. While it is establishing itself, a symbol needs its hand help by a written name, in the form of a wordmark or other logotype. Only once an association with a brand has taken root in the minds of the audience can a symbol shed its words. There are a handful of symbols – such as those of Nike, Apple and Mecedes-Benz – that require no introduction anywhere; others take a risk if they go it alone.