ITALTHAI GROUP

Casestudy for Italthai Group
 

created a clear brand differentiation and to make Italthai to be ready for the next generation.

 

Companies often have a lot to say but don't necessarily know how to say it. As a result, They’re not looking for a designer. They’re looking for someone who can uncover their story and communicate it. We feel a big part of our job is paring down information to form compelling and accessible messages. Design and copywriting are considered inseparable and occur almost simultaneously. Casestudy have learned that when we find the right words, there is more latitude in the way an idea is conveyed, creating an opportunity for a more effective piece.


50 years ago, Dr. Chaijudh Karnasuta and Mr. Giorgio Berlingieri founded a small Company. Today, Italthai Group is a trading company with many subcategories in the portfolio such as Food & Beverage, Energy, Construction and Hotels & Real Estates. However, Italthai is over shadowed by its sister company, Italian-Thai Development, a major construction company. Many customers and consumers perceive Italthai as a construction company and never realize it is a different organization.  Management would like to create a clear brand differentiation and to make Italthai to be top of mind for customers and consumers. With decades of business excellence and A new generation of passionate leaders, however, They are confident that will Rise to the occasion. Decades of experience

THE PASSION OF A NEW GENERATION.

NEW VISION

To be reliable source of supply for high product quality and outstanding services for our customers. To grow our business through partnerships, by working together and sharing resources with our business partners, for the benefit of all parties.

NEW MISSION

To persistently pursue our commitment in building a sustainable business, under professional and ethical management principles and practices, to generate greater value for our customers, shareholders, business partners and employees.