INSEE MORTAR

Casestudy for INSEE
 

Introducing “INSEE Mortar” a ready-to-use dry mortar

 

Siam City cement provides world-class construction materials and services that are vital to economic growth in Thailand and the wider region. Combining sustainability and innovation, they strive for operational excellence and to exceed the expectations of all their stakeholders. SCCC's reputation is built on outstanding performance in the quality of all products.

Insee mortar fulfils customers’ needs for convenience and quality with the "Insee Mortar Max" ready to use cement. It can be used instantly by mixing with clean water in the calculated portion. Casestudy has designed 4 cement packaging with a clean look and also adding usage instruction as an infographic for an easier understanding on each pack.

1.Plastering mortar: for general plastering, fine plastering, lightweight block plastering, fine lightweight block plastering, concrete plastering and skim coat 

2.Bricklaying mortar: for normal bricklaying and lightweight block bricklaying 

3.Floor levelling: for floor screening and levelling

4.Tile adhesive: for general application and high adhesion application

 

Insee Alliance products and services include all the main construction materials offered by Thailand's leading brands. They include structure, roofing, wall, flooring, and decorative materials. The partnership will also expand into chemicals and sanitary ware in the future.

Siam City Cement Public Company Limited sees the importance of adapting and therefore plans to develop a business model to meet the demands today by forming an alliance to maximise its competitiveness and consumer satisfaction by partnering with Thailand's leading construction material manufacturers under the name “Insee Alliance”.