Create a brand animation series for Gooey Grimey Gone project. As part of the process, Casestudy team conducted in-depth research, interviews and discussions with staff and animation makers, writers, producers. The new brand position—We believe in the power of story.

Being hygienic is essential for every parent, especially with infants. However, hygiene is not the only major worry for families alike, but products using on their child have to be natural, safe yet gentle to their child’s delicate skin, so the parent and their child can have fun while worrying less. 

Gooey Grimey Gone! take such matter to heart by developing a wipe that answers all parents’ needs. We want parents to rest assured of their child’s hygiene as our wipes are made from special polyester that is soft and smooth on the skin and is moistened with Sodium Chloride to ensure parents with natural, safe, and gentle touch in every use. Thus making Gooey Grimey Gone! differ from others.

Dirt is part of exploring and growing up for all kids, however, this makes parents stress at keeping their kids safe and clean. Gooey Grimey Gone! understands that and wants to keep parents at ease while letting their kids have fun exploring the world. Our wipe's priority is to be able to wipe away daily dirt and odor while being natural, safe, and gentle because we comprehend that these are the main concerns for parents. With our wipes, parents can now relax and enjoy watching their kids grow as Gooey Grimey Gone! is convenient to use anywhere, anytime.

Wipes Away Daily Dirt & Odor.