The visual design answers the concept ‘Classic yet timeless’ to serve the brand’s identity which is elegant and luxurious. The iconic cover image of Rodney Smith highlights its theme for Journal, expressing the idea of living well, in every day, and the most special moments.

Casestudy has been developing graphic designs for Chanintr or over a decade now. From Journal to look & feel, and online and offline advertising, to approach the sense of modern age while still maintaining elegance.

Chanintr began as a furniture importer, launching in Bangkok in 1994 with the brands Baker and McGuire. chanintr was drawn to their shared approach to living – one of relaxed luxury that they was surrounded by while growing up in America. But it was their commitment to quality, attention to craftsmanship, and grace of their service – placing importance on relationships with those they work with – that they wanted to share with their customers. Over the past two decades, their business and family of brands have grown but their approach has remained constant. Quality and service are still part of everything they do.

Chanintr consider every detail, from fitting a joint to furnishing a full apartment, and believe that relationships extend beyond the first interaction. They last a lifetime.

These values have informed their understanding of the home and how we help to build it. Through the brand partners, which produce everything from furniture to fixtures, and services, which range from styling and consultancy to full-service interior architecture and design, they endeavor to create spaces that exceed expectation. At Chanintr, their believe in living well, in the everyday, and in the most special moments.